Last week, Larry gave a presentation in Miami for the annual BITAC Operations event on what hotels can do to fight back against the proliferation of home sharing and alternate lodging providers. The overarching concept of the speech was that companies like Airbnb aren’t going away, so every hotel must find new ways to differentiate themselves in this rapidly evolving ecosystem. Hotels must treat home sharing competitors as yet another reason to make their properties better.

To find the full article written by Dennis Nessler at Hotel Interactive, go here.