Services

As Industry Leaders, We Don't Just Follow Trends; We Invent Them

We primarily work with hotel owners, developers and C-level executives in the luxury, upscale, and independent categories. Our bespoke and nuanced approach means supporting client business requirements in whichever areas are needed from the following services.

For Owners

Asset Management

Property improvement plans with capex forecasting

Property expansions, repositions and rebranding

Capital stack support and investor presentations

Secret shopper reports and team evaluations

Ancillary Businesses

Defining a property’s reason to visit through experiences

Total revenue analysis and commercialization

Advanced wellness and longevity programming

Food and beverage reviews and conceptualization

Sales & Marketing

Territory representation for media buys and digital advertising

Marketing plan reviews and go-to-market advisory

Group sales strategic advisory and sales team training

Revenue management (rate planning, yielding, direct booking)

Technology Architecture

Tech ecosystem planning for effective merchandizing

Evaluating the team’s use of current systems

Vendor selection and implementation oversight

Envisioning next-gen tech with roadmap development

For Developers

Conceptualization

Site selection, brand selection and master plan advisory

Defining core reason to visit (wellness, culinary, activities)

Feasibility studies, revenue forecasting, capex planning

Investor presentations with equity or debt financing support

Project Planning

Determining exact size, theme and features

Detailed luxury program design and area planning

Documentation, scheduling and detailed budgeting

Partner recruitment (architects, designers, engineers)

Technical Services

FF&E and OS&E capital planning with value engineering

Management company and supplier recommendations

Technology architecture planning and implementation

Specific wellness and ancillary program definitions

Preopening Services

Executive team recruitment and team development

Establishing standard operating procedures

Marketing plans and awareness campaign oversight

Pre-sales strategy and sales team training

As Thought Leaders

Keynote Speeches

Current trends and lessons from lifestyle and ultraluxury

How the longevity revolution will evolve hospitality

Using technology to build a healthy profitability mix

Growing total revenues with welltech and new experiences

Conference Panels

Available as moderator and panelists or for webinars

Able to offer a global yet grounded perspective

Regular podcast appearances and online interviews

Topics: hotel luxury, wellness, longevity, next-gen tech

Strategy Sessions

Deploys leading industry expertise to every engagement

Available to lead executive team planning meetings

Experienced at sales team training and secret shoppers

Offered as a day rate or on a multi-day basis

Hotel Influencers

Authority amongst corporate and group travel planners

Helps to build prestige for major industry accolades

Can be recruited for property experiences and tours

Can interview top officers then write about the brand