Services
As Industry Leaders, We Don't Just Follow Trends; We Invent Them
We primarily work with hotel owners, developers and C-level executives in the luxury, upscale, and independent categories. Our bespoke and nuanced approach means supporting client business requirements in whichever areas are needed from the following services.
For Owners

Asset Management
Property improvement plans with capex forecasting
Property expansions, repositions and rebranding
Capital stack support and investor presentations
Secret shopper reports and team evaluations

Ancillary Businesses
Defining a property’s reason to visit through experiences
Total revenue analysis and commercialization
Advanced wellness and longevity programming
Food and beverage reviews and conceptualization

Sales & Marketing
Territory representation for media buys and digital advertising
Marketing plan reviews and go-to-market advisory
Group sales strategic advisory and sales team training
Revenue management (rate planning, yielding, direct booking)

Technology Architecture
Tech ecosystem planning for effective merchandizing
Evaluating the team’s use of current systems
Vendor selection and implementation oversight
Envisioning next-gen tech with roadmap development
For Developers

Conceptualization
Site selection, brand selection and master plan advisory
Defining core reason to visit (wellness, culinary, activities)
Feasibility studies, revenue forecasting, capex planning
Investor presentations with equity or debt financing support

Project Planning
Determining exact size, theme and features
Detailed luxury program design and area planning
Documentation, scheduling and detailed budgeting
Partner recruitment (architects, designers, engineers)

Technical Services
FF&E and OS&E capital planning with value engineering
Management company and supplier recommendations
Technology architecture planning and implementation
Specific wellness and ancillary program definitions

Preopening Services
Executive team recruitment and team development
Establishing standard operating procedures
Marketing plans and awareness campaign oversight
Pre-sales strategy and sales team training
As Thought Leaders

Keynote Speeches
Current trends and lessons from lifestyle and ultraluxury
How the longevity revolution will evolve hospitality
Using technology to build a healthy profitability mix
Growing total revenues with welltech and new experiences

Conference Panels
Available as moderator and panelists or for webinars
Able to offer a global yet grounded perspective
Regular podcast appearances and online interviews
Topics: hotel luxury, wellness, longevity, next-gen tech

Strategy Sessions
Deploys leading industry expertise to every engagement
Available to lead executive team planning meetings
Experienced at sales team training and secret shoppers
Offered as a day rate or on a multi-day basis

Hotel Influencers
Authority amongst corporate and group travel planners
Helps to build prestige for major industry accolades
Can be recruited for property experiences and tours
Can interview top officers then write about the brand