More Hotel Mogel: Essays in Hotel Marketing & Management
The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown required a deft hand in management, while navigating any organization toward success in the recovery period demands even more intellect and creativity.
There are now so many new challenges facing the hospitality industry and the situation is changing almost every day. With technology playing a pivotal role in the hotel of the future, all managers must also have a firm grasp of how each platform and device works in order to determine what is best for their organizations while still operating on a lean budget.
As presented in this sixth book in the series, More Hotel Mogel gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, the authors also examine what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property.
This is not an introductory textbook on the hotel industry, but rather a compilation of selected topics that highlight current success stories, blunders to avoid and unique ideas to help hotels in the post-pandemic world. The goal throughout is to make aspiring hoteliers and seasoned professionals think about how to boldly grow their businesses in this brave new hospitality world.
More Hotel Mogel is the sixth anthology book in an ongoing series following The Hotel Mogel (2018), The Llama is Inn (2016), Hotel Llama (2015), Llamas Rule (2013) and Are You an Ostrich or a Llama? (2012). These management books give a detailed picture of the present state of the hotel industry, outlining key operational challenges, sales tactics, marketing principles and how technology can help.
Available now in print and e-book formats at Amazon.com. For quantity orders, please contact the authors directly.