Total Hotel Mogel: Essays in Hotel Profitability
The future of upscale and luxury hotels is total revenues. No longer simply a matter of driving occupancy, properties in these categories must find ways to encourage guests of all segments to spend across a variety of ancillary revenue streams such as dining, wellness, golf and activities.
For the brand and owner’s side, this optimizes profitability, while for the guest this augments the experience to maximize satisfaction – a true win-win. Broken down by sections corresponding to each major hotel operation, this book gives hoteliers the tools and inspiration to execute a total revenue-focused commercialization strategy.
Total Hotel Mogel is the latest anthology book (and eighth overall by the authors) following In Vino Veritas: A Guide for Hoteliers and Restaurateurs to Sell More Wine (2022), More Hotel Mogel (2020) and The Hotel Mogel (2018). Together these management books give a detailed picture of the present ate of the hotel industry, outlining key operational challenges, development expertise, wellness trends, sales tactics, marketing principles and how technology can help.
Available now in print and e-book formats at Amazon.com. For quantity orders, please contact the authors directly.