Has Marketing Become Secondary To Hotels? Many years ago, hoteliers could rely on our marketing department to deliver new guests to us and get past guests... Read More
Storytelling Is Specificity in Guestroom Sales Hotel selections, hospitality brand affinities and all manner of purchases related to travel have a large emotional basis underpinning them.... Read More
Upselling The Frugal Guest When applied to hospitality, the word ‘frugal’ can have a rather opaque meaning. It doesn’t mean that guests are cheap,... Read More
How Guests Purchase After The Path-To-Purchase A sound channel strategy is all about reaching customers with the right price on the platform where they are searching... Read More
Hotel Sales Legal Savvy It has been several years since I’ve working in the sales trenches, pitching business and closing group event contracts. Getting... Read More
Booking Engine Personalization to Adapt to the Experience Economy So much talk is made nowadays about the experience economy and how this affects the personalization of hotels, but how... Read More
Is Your Hotel Bleisure-Ready? For those of you who are not familiar with this term, it denotes a business trip that is extended either... Read More
Recommend A Friend To Your Hotel Have you noticed how common this type of ‘recommend a friend’ promotion is among apps that need fully scaled user... Read More
Merchandizing Romantic Getaways As we slide into February, the traditional low occupancy winter blues for hotels (outside of the sun destinations) is punctured... Read More
