Group Sales Tune Up What portion of your total occupancy is derived from group sales? For most operators, groups form the cornerstone in the... Read More
Rethinking Your Hotel’s SEM Strategy In my 40+ years of experience as an advertiser in the hotel space, I can tell you with certainty that... Read More
Hosting Duplicate Bridge Tournaments Anyone whose met me knows how crazy I am for the game of duplicate bridge. Our local club is honored... Read More
Gamification of Room Upgrades Selling room upgrades is an important tactic for generating incremental revenue. Most websites that I’ve visited attempt to outline the... Read More
A Summer of Promotions in Review As a member of the press, I’m privy to a near-continuous stream of news releases informing me of exciting activities... Read More
Lever Your Location There is only one aspect of your property that you absolutely cannot change – your physical address. Renovate, replace staff,... Read More
A Hotel School That Supports Alternate Lodging Providers? When asked to name a hotel school, what immediately comes to mind? Perhaps your thoughts run to the prestigious École... Read More
Leveling the Sharing Economy Playing Field I attended an interesting travel panel earlier this month in my hometown of Toronto. The topic was the leisure segment,... Read More
The Downward Spiral of SEO and SEM Want to hold the top spot on Google for everyone searching an accommodation in your area? I am sure that... Read More
