Sales & Marketing Archives | Page 16 of 29

How The NYC Housing Market Will Help Hotels Fight Airbnb

As a marketer prognosticating doom and bloom for the hotel industry in its fight against alternate lodging companies, it is...

What Do Hotels And Holidays Have In Common?

The answer: planning with care. Which is different than careful planning, but we’ll get to that. With Father’s Day now...

Is Your Hotel Advertising During Rio 2016?

With the television landscape becoming increasingly fragmented by cable, satellite, social media and internet streaming options, reaching many people at...

Lessons for Hotels from Walmart

Years ago, and well before my hotelier days, I traveled to Bentonville, Arkansas selling ergonomic furniture, mouse pads and the...

The Six Rules of Semi-Retirement Consulting Success

For financial or a variety of other reasons, many folks in our industry refuse to accept any form of clear-cut...

The Fragmented Television Landscape

Variety, an old-guard magazine of the entertainment industry, released a study in late March this year addressing the widening gap...

Unsung Heroes of Hospitality: Director of Sales and Marketing

Smaller, independent properties face innumerable sales and marketing challenges, ranging from tighter advertising budgets and less latitude to absorb unforeseen...