Set Your Creative Team Free If You Dare Start by reading the following text of the attached creative brief for a record cover, addressed to Andy Warhol from... Read More
What’s In the Super Bowl? Are you ready for ‘The Big Game’? As you may already be aware, marketers are not allowed to use the... Read More
Believe It Or Not, Hotels Can Learn From Playboy’s Big Move Playboy threw us all a curveball this quarter when they announced that they would be ceasing to publish full nude... Read More
Thinking of the Low Season The period running from January through to Spring Break is traditionally a bane for hotels in the Northern Hemisphere –... Read More
A Very TV Christmas The holidays are a season of family get-togethers, sumptuous feasts and, increasingly, binge-watching your favorite TV shows. Yes, it’s a... Read More
Weddings Done To Perfection at the Fairmont Grand Del Mar Weddings are often viewed as an orphan kid of our industry, and special attention to this stream is only given... Read More
Use Kairos To Improve Your Voice Channel Sales I can’t speak to the buyer. I can’t reach their event planner. I can’t even get to a hold of... Read More
Gray is the New Green Part 12: Social Media Differences Young people and old people use different social media platforms and behave differently online. Everyone knows this…or at least they... Read More
RevPAR vs RevPOR vs RevPAG Let’s get the acronyms out of the way so there’s no confusion: RevPAR = Revenue Per Available Room RevPOR =... Read More
