Distinguish Brands to Improve Guest Perception An integral goal of branding is to establish a precedent with consumers so they know what to expect from your... Read More
Creating a Winning Group Promotion with Cvent On Thursday, December 5th, I helped conduct a webinar hosted by Cvent discussing group promotion strategies for some 300 attendees... Read More
How To Capture Chinese Outbound Business Outbound travel from China is a topic I find deeply fascinating. Living in North America, my exposure to what’s actually... Read More
The Brass Tacks on Chinese Travellers Chinese is booming and has been for coming up on 25 years now. As you’d expect from that, there’s a... Read More
Dealing With A Midweek Holiday Oh, the headaches of the Gregorian 365-day calendar. It makes sense to us because we’ve grown up with it, but... Read More
Halloween: Only a Month Away! I love Halloween, and I’m excited that it’s one month away! For you, it’s time to start planning what you... Read More
Gray Is the New Green, Part 5: What’s Your Number? Several months ago, I saw an advertisement for a financial institution where various actors walked around haloed by a three-dimensional... Read More
Why Hotels Need a Restaurant Upgrade Middle-of-the-road dining experiences are boring. The best restaurants serve up unique experiences that differentiate without demarcating from their host hotels.... Read More
RevPAR vs. RevPOR When it comes to the terms RevPAR and RevPOR, RevPAR (revenue per available room) gets most of the attention. And... Read More
