Marketing is Dead – A Rebuttal Earlier this week, ehotelier published a very poignant article by Bill Lee entitled “Marketing is Dead.” Find the article here: http://ehotelier.com/hospitality-news/item.php?id=P23835_0_11_0_C... Read More
Use Your SMUCA Now! Do you SMUCA? And, if not, why not? In this ever-changing, advertising-cluttered world, the attention span of your target audience... Read More
Optimize Your Revenue Through a Reservations Center Enhancement Recently, I had a chance to sit down and discuss some of the benefits of outsourced inbound central reservation offices... Read More
10 Quick Ways To Get The Most Of This Summer Season Ah, the long hot days of summer. Plenty of sunshine, plenty of heat. While many properties are hoping for their... Read More
Hearts of Montage – Charity Done Right This isn’t anything revolutionary, but it’s executed to perfection. Montage Hotels & Resorts’ Hearts of Montage package is a quintessential... Read More
More Commoditization as Google Joins The Fray Have you had the time to check out Google Hotel Finder yet? If not, I suggest you go there right... Read More
A Survey Of How Early Career Business Travellers Select Their Hotels A recently completed survey (Summer 2011) of hotel purchase behavior indicates some potentially troubling news for hoteliers. In particular, this... Read More
Looking for Mister Goodbar: The search for the ideal director of marketing In 30 years of being the “outside-agency-consultant-guy” to literally hundreds of GMs and directors of marketing, I’ve seen everything from... Read More
What’s the Most Important Aspect of a Marketing Plan? A clear and actionable strategy for long-term success. Though its easy to say, it is hard to actually implement. Most GMs... Read More
