Marketing that Works: Five Examples of Excellence With the planning season approaching, the hunt for new strategic initiatives is in full swing; ways to better revenue and... Read More
Rack Brochure: Rest in Peace I remember my first ad agency assignment in hospitality, some 30 years ago, to design and produce a ‘rack brochure’... Read More
New Year’s Resolutions for Hoteliers Do you believe in New Year’s resolutions? Have you ever made any? Moreover, have you ever stuck to them? Here... Read More
Santa’s Wish List for Hotel General Managers I shudder at the thought of seeing many of the GMs I know sitting on Santa’s knee. Yet, secretly, I... Read More
Marketable Tweetables: The Prospect for Hotel Marketing on Twitter for 2012 It was only a mere eight months ago that I was writing on ‘novel concepts’ such as how best to... Read More
When Should You Change Your Director of Marketing A Position Designed for Visionary and Adaptable Planners What’s Up with My Director of Marketing? Sometimes business is up. Sometimes... Read More
The Seven Deadly Sins of Hotel Marketing With budget planning just around the corner, it’s time for you to start thinking of how you are going to... Read More
Romantically Seasoned, the Ultimate Couples Getaway Four Seasons Hotels & Resorts (FSHR) are universally recognized as an industry leader – their product quality and service levels... Read More
10 Quick Ideas to Market Your Property Better Now Many GMs think that marketing planning is done once a year, typically in the Fall and in advance of the... Read More
