Win Guests By Knowing Their Post-Coronavirus Travel Behaviors We are all keenly awaiting a sense of normalcy to return to the travel world after the coronavirus and the... Read More
Is Coronavirus a Boon for Direct Bookings? Reminiscing on the initial panic in early March as COVID-19 was declared a pandemic, many travelers with standing reservations endured... Read More
Promoting Your Hotel Brand in a Socially Distanced World The virus outbreak that started in Wuhan and spread around the globe will eventually end and worldwide travel will resume.... Read More
This is Definitely Not the End for the Hotel Industry “The report of my death was an exaggeration,” as Mark Twain cleverly retorted to false rumors of his death. While... Read More
Think Staycations and Cleanliness Theater for COVID Travel There are two terms to mull over for how the travel will change in the near future and both relate... Read More
Improving Your Valentine’s Day ROI Contrary to popular belief, Valentine’s Day was not invented by Hallmark and FTD Florists as a sales initiative. In fact,... Read More
Some Notes on Crafting the Perfect Hotel Event Is there really such a thing as a perfect event that’s held at a hotel? You know, the one that... Read More
Distinguishing Between an Influencer and a Guest Looking for a Free Weekend Stay On one of the properties for which I help in an asset management role, I’ve recently had to assume more... Read More
Rewriting the Job Description for Director of Marketing I must admit that the concept of a silver lining comes to mind when you think of how the role... Read More
