Could Lawyers Destroy TripAdvisor? Let me start by saying that I am not a lawyer, nor do I profess to have any substantial expertise... Read More
Search Engine Optimization – An Obituary Just past his tenth birthday, we’re sad to announce the imminent death of unpaid (also known as organic) Search Engine... Read More
A Three Step Relief Plan to OTA Frustration Do online travel agencies (OTAs) have you frustrated? They certainly do for me. On the surface is their commission rate,... Read More
Enhancing A Loyalty Program With Gamification The Web and software world has embraced “gamification” during the past few years as websites and mobile apps find ever-craftier... Read More
Purge Your Brand’s Following As a hotelier, you would have to be a Neanderthal to be unaware of the impact of social media on... Read More
Frictionless – The Optimal Word for Designing Your Mobile Experience Designing a ‘frictionless travel experience’ should be a primary objective when building your mobile platform because that is exactly what... Read More
Adapting To the Age Of Location Analytics Big Brother is coming. He knows where you are. He’s tracking your every move. Despite whatever dystopian fiction you’ve read,... Read More
Google Glass Heads-Up Do you know about Google Glass? If not, you better do your homework. As Google segues from search-engine hegemony into... Read More
The (Almost) Human TripAdvisor Recently, I was approached by general manager with a highly irregular issue concerning his hotel’s listing on TripAdvisor. That man... Read More
