Exploring the Practical Business Applications of the Metaverse
In a recent roundtable on practical cases for hotels to enter the metaverse on HospitalityNet, Adam contributed a quote as follows:
In evaluating use cases for the near-term (2023 and into 2024), we have to play a bit of devil’s advocate for any emerging and much-hyped technology, especially heading into a recessionary period of uncertain revenue projections and lots of other projects vying for any hotel’s IT resources. So, the critical question to ask is, “What’s the use case(s) that only metaverse technologies can satisfy?”
My answer to this is that connected AR/VR/XR technologies offer an unparalled and totally immersive new way for guests to interact with hotel brands before the onsite stay as well as post-departure. While the latter may involve recording peaks of the onsite experience so that these can be relived in the metaverse, I see hotels making the biggest strides in the pre-booking phase of the guest journey insofar as engaging prospective customers with a sensorally rich digital twin of a property in order to increase booking confidence drive more room reservations. Then, these same interactive 3D environments can be used during the prearrival stage to build ancillary spend in order to maximize TRevPAR.
Read all the insights here.
