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Embrace the WeirdNow that it’s Halloween, it seems only fitting that we discuss holidays and what they can do to boost revenues… |
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Where Have the Real Hotel Marketers Gone?In my role as hotel industry consultant, marketer and blogger, I am often asked to provide advice to hoteliers and… |
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A Personal Autograph at The Algonquin St. AndrewsAs a child, I spent my summers in Saint John, New Brunswick. The highlight of my family’s 10-week stay was… |
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A P&G Canary in the Coal Mine?I read with interest, the recent news that Procter & Gamble, one of the world’s largest consumer packaged goods companies,… |
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Gray is the New Green, Part 8: Keeping Up With the JonesesLet’s look ahead at some generational trends. Most apparent, Baby Boomers are starting to retire en masse, and Millennials are… |
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Enhancing A Loyalty Program With GamificationThe Web and software world has embraced “gamification” during the past few years as websites and mobile apps find ever-craftier… |
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Purge Your Brand’s FollowingAs a hotelier, you would have to be a Neanderthal to be unaware of the impact of social media on… |
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The Hotel Art Scene – Building Communities and SEOIt goes without saying that a big marketing topic these days is search engine optimization, or SEO. We’re all looking… |
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Catering to the Nutraceutical MarketWe are what we eat. What we eat affects our emotions, our energy levels, our immune systems, our physical strength,… |
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10 Tips To Build A Unique Selling PropositionCentral to building your property’s awareness and sales generation is its “voice” or unique selling proposition. Specific to the hospitality… |