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Social Media is Earned MediaSocial media is an electronic extension of the day-to-day conversations that occur in real life. People chitchat and build rapport… |
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St. Patrick’s Day CheckupTop of the mornin’ to ya! Wherever you are and whatever percent Irish you have in your blood, I wish… |
The (Almost) Human TripAdvisorRecently, I was approached by general manager with a highly irregular issue concerning his hotel’s listing on TripAdvisor. That man… |
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Where Have All the Matchboxes Gone?Picture this: I’m dining at an upscale restaurant and when the bill arrives, it comes with a branded matchbox for… |
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Integrating Online With OnsiteEach year around this time, Monscierge, an interactive software company that helps hotels connect today’s savvy traveler to trusted local… |
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Third Spaces Enrich Guests’ Lives and LoyaltyYou’ve probably heard the term “third space,” and you’ve probably given it some thought. With all the recent shifts in… |
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Thinking Little: Why Hotels Must Use Little DataBy now, we’re all familiar with the term ‘Big Data’ – the deluge of information afforded to us by modern… |
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Great Advertising From WestjetHaving worked with hoteliers for more than 30 years, I have heard every excuse as to why their guests are… |
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Distinguish Brands to Improve Guest PerceptionAn integral goal of branding is to establish a precedent with consumers so they know what to expect from your… |
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Four Tips For Today’s Hotel WebsitesAs a judge of the HSMAI Adrian Awards, I’ve had the pleasure of gazing at this year’s crop of the… |