Services

Hotel Advisors Deploying Next-Gen Trends for Next-Level Profitability

As strategic hotel advisors, we work with boutique, independent and small groups to first discern what actions will generate the greatest returns, and then implement plans to achieve those results. Our expertise in wellness & longevity, hotel technology, sales & marketing, operations, new property development and finance allow us to see the big picture and think in terms of 'total profitability'. We know what levers to pull to maximize long-term asset growth.

Types of Engagements

Getting Started With Hotel Mogel

The first step towards any engagement is figuring out where we can be best deployed to maximize value. Following the 80/20 principle, an evaluation by us can look holistically to deduce the 20% activities that will produce 80% of the results (and any ‘low hanging fruit’) or we can focus our initial assessment on a specific area of operations at your request.

Evaluations in the recent past have focused on

Maximizing revenue per guest

Enhancing direct bookings and CRM

Wellness programs that best fit brand

Experimental design to win over guests

Gaps and opportunities in IT systems

Concepts that will work for a development

For Hotel Owners

Asset Management

Property improvement plans (PIPs) involving new program development with capex and opex forecasts

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Advisory on hotel expansions, repositions, facility planning, rebranding, franchise agreement negotiations

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Assembly of investor presentations (prospectus) with capital raise support

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Secret shopper reports and business evaluations with topline recommendations

Wellness & Longevity

Auditing existing wellness programming and branding to suggest areas for growth

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Evaluating how wellness experiences are sold to maximize current assets

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Building spa and wellness programs to meet new trends

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Embedding wellness into F&B, activities and in-room

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Designing advanced longevity programs and integrated, multi-night wellness stays

Sales & Marketing

Territory representation for media purchases and digital advertising strategy

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Go-to-market advisory and marketing plan reviews

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Group sales strategic advisory and sales team training

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Revenue management (rate planning, uplift, etc.)

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Strategies and plans for reducing seasonality and attracting new types of travelers (e.g. digital nomads)

IT Systems

Strategic audits to reveal revenue optimization opportunities

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Direct booking strategies to maximize this channel and lower acquisition costs

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CRM and loyalty audits to devise microsegments and drive customer lifetime value

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Vendor selection and system configuration

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SEO, GenAI adoption and AI search readability evaluations

For Hotel Developers

Conceptualization

Site selection, brand selection and master plan advisory

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Defining core reasons to visit (wellness, culinary, activities)

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Feasibility studies, proforma, revenue forecasting, capex planning

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Investor presentation assembly for equity or debt financing support

Project Planning

Determining operational details (size, theme, features)

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Detailed luxury program design and area planning

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Documentation, scheduling and detailed budgeting

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Partner recruitment (architects, designers, engineers, suppliers)

Technical Services

FF&E and OS&E capital planning with value engineering

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Management company and supplier recommendations

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Technology architecture planning and implementation

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Specific wellness and ancillary program definitions

Preopening Services

Executive team recruitment and team development

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Establishing standard operating procedures

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Marketing plans and awareness campaign oversight

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Pre-sales strategy and sales team training

As Industry Thought Leaders

Speaking

We can be recruited as keynote speakers

Recent topics include:
(1) Luxury hotel trends and experiential design
(2) Wellness trends and profiting from the longevity revolution
(3) Growing total revenues from better use of technology

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Presentation examples available upon request

Conference Panels

Available as moderators and panelists or for webinars

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Able to offer a global yet grounded perspective on luxury hospitality

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Regular podcast appearances and online interviews

Topics:
hotel luxury, wellness, longevity, next-gen tech

Strategy Sessions

Deploys leading industry expertise to every engagement

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Available to lead executive team planning meetings and retreats

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Experienced sales and marketing team training and secret shoppers

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Offered as a day rate as well as on a multi-day basis

Hotel Influencers

Authority amongst corporate and group travel planners

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Helps to build prestige for major industry accolades

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Can be recruited for property experiences, site visits and tours

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Can interview top officers then write about the brand

Hotel Mogel Consulting Ltd.