At BITAC Luxury 2026, Adam Mogelonsky had the opportunity to expand on a theme that we’ve been emphasizing for years: the future of luxury hospitality hinges on specificity. The era of broad, catch-all luxury positioning is fading. Today’s guests are more discerning and they’re seeking experiences that align with their personal values, interests, and lifestyles.

For the full keynote recap, read the original article here.