In 2023, it’s all about growing the total revenue per guest — that is, building ancillary spend per guest across one of F&B, spa, golf and other profit centers. Wine is but the tip of the spear, but serves the greater whole because improving your wine revenues touches on numerous disciplines: staff training, inventory management, upselling, merchant relationships, marketing, CRM, arrival amenities, wellness and more.

Give this 30-minute podcast courtesy of Matt Stephens and the eHotelier team a listen here.