In mid-November 2024, Adam Mogelonsky delivered the keynote speech at the BITAC Owners Fall 2024 conference on the topic of luxury and ultraluxury hotels, and some of the incredible ways that they are supporting their nightly rates. Property examples include:

• Raffles Singapore
• Six Senses Rome
• 1 Hotel Toronto
• Sugar Beach, a Viceroy Resort
• Andaz Mexico City Condesa
• Palazzo Cordusio Gran Melia
• Fairmont Rio de Janeiro Copacabana
• The Lodge at Brush Creek Ranch
• Lake Austin Spa Resort
• Hotel Luganodante
• Equinox Hotel New York
• Carillon Miami Wellness Resort
• Lanserhof Lans

Here’s the full article that digests the trends.