In a comprehensive article at Hospitality Technology about what’s needed from a technological standpoint to make attribute-based shopping (ABS) a reality for hotel properties and brands, Adam was quoted about some of the cultural and process changes that need to take place.

Make no mistake: ABS will happen. It serves the guest by ensuring that they are better able to personalize their stays in the pre-booking or prearrival phases. And it serves the hotel by increasing net revenues with only marginal increases to costs (SaaS and/or labor). We encourage you all to read this article and learn about the latest that’s happening in this space.